Global Imagination, the maker of the digital video globe Magic Planet, had amassed a long list of prestigious organizations around the world — including the Smithsonian Museum, NASA Ames Exploration Center, the European Space Agency, and the Chinese Ministry of Education — but the company’s marketing wasn't showing the tool's effectiveness in classroom settings or the breadth of educational content available on the digital video globe.
The video features Magic Planet being unveiled in real classrooms and the enthusiasm of the students and teachers was palpable. Capturing the breadth of features, and the resulting excitement required precise focus and pacing in shifting the story from the classroom to the museum.
“THE VIDEOS YOU MADE FOR GLOBAL ARE TERRIFIC! IT’S HARD TO CAPTURE WHAT A BIG DIFFERENCE THEY’RE MAKING FOR OUR BUSINESS. WHAT WAS A “YOU’VE GOT TO SEE IT NI PERSON TO UNDERSTAND” HAS CHANGED TO OUR GETTING FEEDBACK THAT “THE VALUE PROPOSITION IS OBVIOUS.”
Mike Foody, CEO Global Imagination